The makers of '1 - Nenokkadine' and 'Yevadu' are leaving no stone unturned too make a moolah at the Box Office during this Sankranthi season.
'1 - Nenokkadine' will be having paid premieres all over the World on January 9th. This is a new ploy by the makers to cash in on the craze for the movie and being the first biggie to hit the screens in 2014 is another added advantage here.
As per the reliable sources, Dil Raju arranged a Special Screening of 'Yevadu' on January 1st to some of the actors and the unit members. All of them unanimously gave very positive report and went on to say it will be another record breaking hit in Charan's career. With this kind of encouraging response from everyone, Dil Raju is planning to have paid premieres a day before the release.
Fans wouldn't care much about the price factor during the festival season and this factor will fetch good income for the producers and buyers.
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